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The best rebrands of the 2010s, chosen by experts

As multi-channel campaigns evolved, brands turned to brazen adverts, stripped-back logos and brand new names

United statesUnited kingdomCity ofDerek kochBloomberg businessweekScott chapmanLisa franckIsaiah mustafaSarah macphersonGemma wilsonChris newellBen jonesJonny aldrichRichard turleyAdrianna parsonsAbigail baldwin

The best rebrands of 2020s (so far)

From nostalgic revisions to bold new campaigns – these are the best rebrands of the decade, as picked by industry experts.

France generalSan franciscoUnited statesUnited kingdomCity ofJonny aldrichRiccardo tisciJack coxAbigail baldwinGaby watsonScott chapmanSarah macphersonJones knowles ritchieOconnor edwardsStephanie zabalaAllen adamson

Brands can learn a lot from Nike s reimagined St George s Cross

The new England football kit, featuring Nike’s reinterpretation of the St George’s Cross, has been all the design world, and much of the nation, has been talking about since its release last week.

George crossJonny aldrich

8 logo trends to watch in 2024

From sonic and animated to heritage-driven, experts predict logo design to transform this year.

City ofUnited kingdomThomas laceySophie currierAlice cliffordJonny aldrichIan pagetDaniel leeAstrid stavroMartin naylorJohn randallPat holmesInternational society of typographic designersDeuce studioMagpie studioScottish design award

8 typography trends set to make waves in 2024

Shapeshifters, pixels, scribbles and Art Nouveau – these are the type trends to look out for in the coming year.

City ofUnited kingdomAstrid stavroDina benbrahimJohn randallAbigail baldwinWunderman thompsonJonny aldrichStephen colesNamrata goyalInternational society of typographic designersInternational societyTypographic designersMagpie studioFluent emojiBrand activation management

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