How the top livestreaming platforms compare
There are several startups taking on the livestream market in the US, but a few apps in particular stand out in the ways they make this sales channel accessible to small businesses. Cindy Cortez is the owner of Newtown HQ, a retail store in New York. She uses Popshop Live to sell to customers around the country. Jennifer Ortakales Dawkins/Insider
Popshop Live: for independent retailers
Dan Dan Li initially founded Popshop Live as a peer-to-peer resale app, then revamped it in 2019 to become a livestream-shopping app catered to retailers and e-commerce businesses.
Li told Insider the company had prioritized working with brick-and-mortar business owners because so many have been hit hard by the pandemic. Livestreaming has been a way for many sellers to reach a whole new breadth of online shoppers.
Live Stream Shopping Platform and Marketplace Whatnot Raises $20M Series A to Become the Premier Platform to Buy and Sell Collectibles
Led by Andreessen Horowitz, the round will enable Whatnot to aggressively expand from valuable collectibles like Pokemon and sports cards to other related categories
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LOS ANGELES, March 4, 2021 /PRNewswire/ Today, Whatnot announced it has raised $20M in Series A funding, led by Connie Chan, General Partner at Andreessen Horowitz, with participation from Y Combinator, Wonder Ventures, Operator Partners, Scribble Ventures, Steve Aoki and Chris Zarou. Raised on the heels of their seed funding round, the company plans to use the funds to rapidly accelerate hiring, and expand into new categories like comic books, vintage video games and hardware, and more.
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