How the top livestreaming platforms compare
There are several startups taking on the livestream market in the US, but a few apps in particular stand out in the ways they make this sales channel accessible to small businesses.
Cindy Cortez is the owner of Newtown HQ, a retail store in New York. She uses Popshop Live to sell to customers around the country.
Jennifer Ortakales Dawkins/Insider
Popshop Live: for independent retailers
Dan Dan Li initially founded Popshop Live as a peer-to-peer resale app, then revamped it in 2019 to become a livestream-shopping app catered to retailers and e-commerce businesses.
Li told Insider the company had prioritized working with brick-and-mortar business owners because so many have been hit hard by the pandemic. Livestreaming has been a way for many sellers to reach a whole new breadth of online shoppers.