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Viacom18 bundles TV ad spots as value addition with CTV for WPL 2023: Best Media Info

Best Media Info: To buy a 10-second ad, an advertiser will have to shell out Rs 1-1.25 lakh for CTV and along with it, HD+SD TV ad spots will be bundled as value addition| Television News

Audiences rate streamed TV ads higher than on linear

A study from Samsung Ads has revealed that not only are on-demand services increasingly attracting viewers, their monetisation potential is also increasing as a.

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