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Short, sharp and relevant requirements for viewers to accept OTT ads

More than two-thirds (69%) of UK consumers believe it is acceptable to watch ads on their TVs in return for free content, but with a number of key caveats, says.

Netflix CEO Reed Hastings Believes Linear TV Will Die in 5 to 10 Years

Netflix CEO Reed Hastings is confident the company will be in a good place in the immediate future due to the "death" of linear TV< but is he right?

Disney Star registers FIR against piracy group Tamil Rockers, Tamil MV, Tamil Blasters and Pikashow

Disney Star has registered a FIR (First Information Report) against piracy groups Tamil Rockers, Tamil MV, Tamil Blasters and Pikashow on Wednesday at the Bengaluru cyber cell.

Imagine Aviator Maximizes Revenue Potential and Viewing

Comcast s FreeWheel Reveals Audience Tech Allowing Buying Across Linear And CTV

FreeWheel, a division of Comcast – the major connected TV (CTV) intermediary that connects buyers and sellers – has launched an audience-based TV buying technology that it claims will unify planning across linear and CTV mediums, reducing duplication.

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