Prada tactical vests, puffer jackets, nylon track pants, gloves, and snowboarding glasses in collaboration with Oakley are some of the pieces up for grabs.
Alongside an interview with Susannah Frankel, the designer has, for the first time, pulled from the Miu Miu archive to dress a cast of powerfully individual young people, who are photographed by Jamie Hawkesworth and styled by Katie Shillingford
Published April 28, 2021, 1:33 PM
Cai Xukun for Prada Linea Rossa
The brand’s iconic red line gets a new twist as Prada fronts the sport of skating and riding for the new campaign.
Filmed and photographed by visual artist Martine Syms, the Linea Rossa campaign stars world-famous Chinese singer-songwriter and rollerskater, Cai Xukun, together with skateboarder Briana King, actor and skateboarder Rachelle Vinberg, and BMX rider Austin Augie.
Cai Xukun better known as Kun debuted as a member of Swin and its sub-unit SWIN-S back in 2016. His solo work includes single “Wait, Wait, Wait,” which gathered multiple awards in 2018 and 2019. He was also a part of South Korean-Chinese reality show “Super Idol” and participated in reality survival show, “Idol Producer.” This year, Kun announced the release of his solo album that has exceeded 1 million reservations after two hours of release, making him the fastest artist to do so in 2021.