Published April 28, 2021, 1:33 PM
Cai Xukun for Prada Linea Rossa
The brand’s iconic red line gets a new twist as Prada fronts the sport of skating and riding for the new campaign.
Filmed and photographed by visual artist Martine Syms, the Linea Rossa campaign stars world-famous Chinese singer-songwriter and rollerskater, Cai Xukun, together with skateboarder Briana King, actor and skateboarder Rachelle Vinberg, and BMX rider Austin Augie.
Cai Xukun better known as Kun debuted as a member of Swin and its sub-unit SWIN-S back in 2016. His solo work includes single “Wait, Wait, Wait,” which gathered multiple awards in 2018 and 2019. He was also a part of South Korean-Chinese reality show “Super Idol” and participated in reality survival show, “Idol Producer.” This year, Kun announced the release of his solo album that has exceeded 1 million reservations after two hours of release, making him the fastest artist to do so in 2021.