Despite a $98.4mn operating loss in the last fiscal quarter and the sudden departure of its parent company’s CFO, the Sphere is continuing to attract brands eager to advertise on the world’s largest screen.
Despite a $98.4mn operating loss in the last fiscal quarter and the sudden departure of its parent company’s CFO, the Sphere is continuing to attract brands eager to advertise on the world’s largest screen.
Las Vegas’s new $2.3bn attraction has been popping off on social media. But with a one-day ad takeover reportedly priced at $450,000, can marketers justify the cost?
For The Drum’s latest Deep Dive, The Media Convergence, we explore what happens when social media meets out-of-home, and when brand experiences that never actually happened in the real world are presented as if they did.