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For The Drum’s latest Deep Dive, The Media Convergence, we explore what happens when social media meets out-of-home, and when brand experiences that never actually happened in the real world are presented as if they did.

United statesCity ofUnited kingdomNew yorkUnited arab emiratesLina maggiJuhi rupaniIan dallimoreLos angeleBurj khalifaRory mcentryDavid mcevoyJcdecaux mcevoyMedia agency briefingUnited kingdom basedMaybelline new york