By Reel Chicago Dec 18, 2020
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Maisha Pearson and Lilia Arroya Flores
Havas Chicago announces the appointment of two key executives to round out a dynamic and diverse leadership team with proven abilities to drive the agency’s future growth and success.
Lilia Arroyo Flores joins Havas Chicago as chief strategy officer and Maisha
Pearson joins as chief client officer.
“At Havas Chicago, we’re focused on operating as strategic business partners, assembling bespoke, cross-functional teams that break down the traditional silos to ultimately deliver against business KPIs and Lilia and Maisha are essential to solidifying that model,” said
Nikki Laughlin, president, Havas Chicago, who also oversees Annex Chicago and Annex Experience. “In strategy, that means data, analytics and insights come together to uncover human truths and power creativity. In client partnerships, that means holding ourselves accountable to those business KPIs and finding t