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How SG agencies can do better in 2024, according to adland CEOs

Amidst the rise of generative AI and increasing demand for effective storytelling, MARKETING-INTERACTIVE speaks to seven leaders in the advertising industry to find out what areas the industry can improve on in 2024.

Singapore
Indonesia
Nimesh-desai
Stephanie-nerlich
Kasper-aakerlund
Prakash-kamdar
Jeff-cheong
Group-singapore
Little-agency
Media-collateral
Wunderman-thompson
That-marketing

McCann launches global social and creator content studio | Advertising

EXCLUSIVE: McCann Content Studios will absorb the social capabilities of McCann Live and the creator capabilities of IPG agency ITB

Stephanie-nerlich
Verizon
Mccann-content-studios
Cann-content-studios
Havas-north-america
Advertising
Media
Mccann

McCann launches global social and creator content studio | News

McCann launches global social and creator content studio | News
campaignasia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignasia.com Daily Mail and Mail on Sunday newspapers.

Stephanie-nerlich
Verizon
Mccann-content-studios
Cann-content-studios
Havas-north-america

Agency news you need to know this week

Agency news you need to know this week
adage.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adage.com Daily Mail and Mail on Sunday newspapers.

United-states
American
Mccann-worldgroup
Daryl-lee
Stephanie-nerlich
Lowe-roche
Havas-creative-group
Cann-worldgroup
North-american
Havas-creative

McCann poaches Havas North America CEO Stephanie Nerlich as global president | News

Nerlich, who has been at Havas since early 2020, will begin at McCann effective immediately.

United-states
America
American
Mccann-worldgroup
Daryl-lee
Lowe-roche
Stephanie-nerlich
Agency-performance
Havas-creative-group
Havas-north-america
North-america
North-american