Print article It might not have seemed likely early in the pandemic, but the 55th Super Bowl Sunday is upon us yet again. Each year advertisers pull out all the stops to entertain the crowd of 100 million viewers expected to tune in to the CBS broadcast on Sunday. This year there are more than 20 newcomers as well as old favorites. Amazon shows off a sexy new body for its Alexa assistant, Dan Levy apologizes for eating M&M’s and Bud Light Seltzer Lemonade makes a downpour of lemons a metaphor for 2020′s troubles. And as always, expect some surprises, too.
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Bud Light Seltzer Lemonade has released its first-ever Super Bowl television ad, titled Last Year’s Lemons.
Inspired by the do-it-yourself haircuts, postponed weddings and other inconvenient but relatable situations in 2020, the ad looks at the bright moments in a challenging year, to turn last year’s lemons into the new Bud Light Seltzer Lemonade.
During the Super Bowl, Bud Light Seltzer Lemonade will also encourage fans to turn a lemon of a play into Bud Light Seltzer Lemonade. When there’s a turnover by either team, fans watching the Super Bowl can enter for a chance to win a case worth of Bud Light Seltzer Lemonade, by tweeting with #LemonsIntoLemonade and #Sweepstakes.
USA TODAY
The hard seltzer boom that started a couple of years ago and grew during the pandemic is carrying on in the new year as brands continue to embrace the drink s success with a cooler full of new flavors and products.
A year after Anheuser-Busch launched its Bud Light Seltzer, the company has come out with its latest iteration of flavors with Bud Light Seltzer Lemonade.
Bud Light started its foray into the seltzer space with what Andy Goeler, vice president of marketing for Bud Light, said was a range of four basic flavors: lemon lime, black cherry, mango and strawberry.