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Bud Light Seltzer, Michelob Ultra hard seltzer flavors debut

USA TODAY The hard seltzer boom that started a couple of years ago and grew during the pandemic is carrying on in the new year as brands continue to embrace the drink s success with a cooler full of new flavors and products. A year after Anheuser-Busch launched its Bud Light Seltzer, the company has come out with its latest iteration of flavors with Bud Light Seltzer Lemonade. Bud Light started its foray into the seltzer space with what Andy Goeler, vice president of marketing for Bud Light, said was a range of four basic flavors: lemon lime, black cherry, mango and strawberry.

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