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The Drum | 300 Brits Complained About A Period Ad Showing Blood And Clots That s Progress

Margaux Revol, strategy partner and head of brand at AMV BBDO, was at the cutting edge of breaking the period taboo in advertising but half a decade later, people are still complaining about them. She reflects.

Advertising the menopause

Conversations around women’s health have shifted dramatically in recent years and have finally reached the menopause, once a taboo topic. On World Menopause Day, we look at the role brands can play in better representing older women’s experiences

Soul Leads Nominations at 2021 Annie Awards

Soul Leads Nominations at 2021 Annie Awards Movie The Pixar animated movie, which features the star-studded voice cast members like Jamie Foxx and Tina Fey, dominates this year s Annie nominations with 10 nods. Mar 4, 2021 Wolfwalkers will be the films to beat at the 48th annual Annie Awards after landing 10 nominations apiece. The Disney/Pixar movie about a music teacher with jazz ambitions, which features the voices of Also included in that category are A Shaun the Sheep Movie: Farmageddon , Calamity Jane , On-Gaku: Our Sound . Together, the top two nominees will also battle it out for Best Direction - Feature, Best Music - Feature, Best Production Design - Feature, Best Storyboarding - Feature, and Best Writing - Feature, among other honours.

Libresse s #painstories Campaign Wants to Close the Gender Pain Gap

Creative 317 Add to collection AMV BBDO and Ketchum’s latest activations for the feminine health brand, the Pain Dictionary and Pain Museum, highlight the reality of endometriosis and support earlier diagnosis Essity, creator of Libresse, Bodyform, Nana, Nuvenia, Nosotras and Saba, launches its latest taboo-busting activation, #painstories, exploring the true extent of the pain women endure and inviting them to share their stories. #Painstories has been created to tackle the gender pain gap one story at a time and offer a new way to express and articulate pain, with a focus on endometriosis, via a newly launched Pain Dictionary. The launch will also see the world’s first Pain Museum created to educate and engage society on the extent to which this pain is overlooked, underfunded and often ignored. It shows how working together we can help close the gender pain gap once and for all. 

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