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Luxury carmakers are singing the YOLO tune to lure younger buyers, and it seems to be working

Why Make-in-India is a big challenge for luxury carmakers in India

According to ICRA, the market contracted by almost 50 per cent over CY2019-CY2020 from annual volumes of about 39,640 in CY2018 to about 19,439 in CY2020. Last year, the industry crossed around 30,000 units.

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