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Deepika Padukone leads with highest number of global brand collaborations

​Deepika Padukone s unparalleled appeal has not only solidified her status as a global icon but has also made her the biggest Indian global ambassador in a fiercely competitive world of global luxury brands and pop culture giants, leading with the largest number.

Fashion and lifestyle brands expect full recovery in the second half of 2021

Fashion and lifestyle brands expect full recovery in the second half of 2021 Synopsis Even though Covid-19 cases in India are on the decline, and most of the brick-and-mortar outlets are operational, the pandemic-induced economic slowdown still weighs on the sales of many discretionary items. NEW DELHI: Fashion and lifestyle brands including Levi’s, Lee, Wrangler and Biba, which were hoping for business at their offline stores to return to pre-pandemic levels by March, now expect a full recovery to happen only in the second half of this year. Even though Covid-19 cases in India are on the decline, and most of the brick-and-mortar outlets are operational, the pandemic-induced economic slowdown still weighs on the sales of many

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