Fashion and lifestyle brands expect full recovery in the second half of 2021
Synopsis
Even though Covid-19 cases in India are on the decline, and most of the brick-and-mortar outlets are operational, the pandemic-induced economic slowdown still weighs on the sales of many discretionary items.
NEW DELHI: Fashion and lifestyle brands including Levi’s, Lee, Wrangler and Biba, which were hoping for business at their offline stores to return to pre-pandemic levels by March, now expect a full recovery to happen only in the second half of this year.
Even though Covid-19 cases in India are on the decline, and most of the brick-and-mortar outlets are operational, the pandemic-induced economic slowdown still weighs on the sales of many