Ferrero adds wholegrain variant to Nutella & Go range Print
25th May 2021
Ferrero has launched Nutella & Go Wholegrain to help retailers meet the “growing demand” for a wider variety of snacking options.
The limited edition 55g variant retails at £1.02 and contains 80% wheat and oat cereal sticks alongside a Nutella dip.
Ferrero said the lifting of lockdown restrictions through the summer should see impulse and on-the-go sales return – the countlines category has already seen 10% growth in the last four weeks.
Levi Boorer, customer development director at Ferrero, said: “Building on the popularity of the existing line in the UK, we are offering convenience retailers the opportunity to stock our latest launch this summer, Nutella & Go! Wholegrain.
25th May 2021
Ferrero has added a wholegrain variant to its Nutella & Go! Range. The launch marks the first extension of the snack brand in five years.
Containing 80% wheat & oat cereal sticks alongside a Nutella dip, it aims to help retailers meet the growing demand for a wider variety of snacking options.
The launch of the limited time only variant comes amid the lifting of pandemic-related restrictions, which is expected to boost sales of impulse and on-the-go formats in the months ahead.
Levi Boorer, Customer Development Director at Ferrero, comments: “Building on the popularity of the existing line in the UK, we are offering convenience retailers the opportunity to stock our latest launch this summer, Nutella & Go! Wholegrain. We are confident that the newest addition to our range will entice loyal shoppers to the brand, with many shoppers looking for a pick me up treat.”
5th May 2021
Confectionery brand Tic Tac has brought back its biggest ever limited-edition flavour, Coca-Cola. The return of the variant follows its success last year when 2.6m packs were sold.
Levi Boorer, Customer Development Director at Ferrero, commented: “Following an unpredictable year of lockdowns, we know that for many, impulse purchases and on-the-go occasions have suffered.
“The refreshment of Coca-Cola and the instantly recognisable shape and format of Tic Tac will encourage shoppers to make those impulse purchases once again, and support retailers in reigniting this purchase habit. With the summer season approaching and the roadmap indicating restrictions will continue to ease, the return of the product couldn’t come at a better time.”
4th May 2021
Ferrero is responding to consumer demand by bringing back its twist on the original Kinder Bueno chocolate bar.
The limited-edition coconut variant flavour was last available in 2017 and proved popular at the time. The flavour is now returning for a limited time across grocery, impulse, and convenience channels from this week.
In 2017, Kinder Bueno Coconut’s limited run over the summer delivered almost £1m RSV in just three months of sales. In addition to this, the launch generated a 65% increase in sales, bringing overall growth with over half of sales to shoppers who were new to the brand.
Ferrero supports impulse sales with Coca-Cola Tic Tac’s Print
4th May 2021
Ferrero is bringing back its limited edition Coca-Cola flavoured Tic-Tac’s, in a move designed to support retailers in “capitalising on the huge success of last year”.
The launch is rolling out now in 18g (62p), 49g (£1.41) and 98g (£2.70) packs.
Ferrero said that 2.6m packs of Coca-Cola Tic-Tac’s were sold last year, equating to 600 per hour.
Levi Boorer, customer development director at Ferrero, said: “Following an unpredictable year of lockdowns, we know that for many, impulse purchases and on-the-go occasions have suffered.
“The refreshment of Coca-Cola and the instantly recognisable shape and format of Tic Tac will encourage shoppers to make those impulse purchases once again, and support retailers in reigniting this purchase habit.