Ferrero supports impulse sales with Coca-Cola Tic Tac’s
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4th May 2021
Ferrero is bringing back its limited edition Coca-Cola flavoured Tic-Tac’s, in a move designed to support retailers in “capitalising on the huge success of last year”.
The launch is rolling out now in 18g (62p), 49g (£1.41) and 98g (£2.70) packs.
Ferrero said that 2.6m packs of Coca-Cola Tic-Tac’s were sold last year, equating to 600 per hour.
Levi Boorer, customer development director at Ferrero, said: “Following an unpredictable year of lockdowns, we know that for many, impulse purchases and on-the-go occasions have suffered.
“The refreshment of Coca-Cola and the instantly recognisable shape and format of Tic Tac will encourage shoppers to make those impulse purchases once again, and support retailers in reigniting this purchase habit.