Marketers are going beyond the individual and using personality to sell at Advertising Week
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system, jim, and the russians are exploiting it. what s the statistic now. 50% of americans get their news from facebook. it s huge. i think that number goes up. this would be like russia being able to control walter cronkite s broadcast in the late 60s, early 70s. without social media we would not be talking about r the and sputnik. they re ratings on their own are fine. give them a social media lift and. their turn on investment on this is incredible. they spend some amount of money, but the amount of influence they ve been able to have, leveraging social media is extraordinary. you have a question for jim. jim, i m just wondering if you see any significant negatives for the russians in terms of the exposure of these activities. this is a covert action that is now anything, but covert.
and how much value you bring to customers or prospects. what are some other aspects of personal brand that can be used to increase one s personal brand? reeva, i want to start with you, i know you ve written a lot on personal brand. and do you separate personal brand from your company s brand? maybe that s a good way to start thinking about this. well, i think a lot of it depends on what your company is, but i think in one sense you re the same. and so you have to be really cognizant of that. that what you re representing is also representing your company. i think a big part is authenticity. you have to live and breathe your own brand, but if you want to set yourself apart from that, it gets really it is hard, social media today, you have to be really careful about because you re seen as representing your company, drunk tweeting, facebook party pictures, you have to be you
a new survey by small business site shows 50% of small business owners are maintaining current strategies by starting promotions earlier, leveraging social media, and increasing e-mail marketing. 22% of respondents said promotions like small business saturday are making a difference in their business. so, what do some entrepreneurs have in mind to get customers to shop local? we go to east greenwich, rhode island, to find out what small business owners there are doing to attract customers on november 30th. it s really the small stores, the boutiques, the restaurants, the services, those are what keep everything going every day. after almost six years, lois hollin hollingsworth knows how crucial shopping local is to her community. the people here are so
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