this is probably the greatest bait and switch since trump university. well, it is happening. and it s happening way, way faster than we expected it to happen. this wasn t supposed to happen until january 20th. the government wasn t supposed to go crazy until donald trump became president of the united states. most people around the world believed that that would be the first day, the first day that the american government officially went crazy. but it s already happened. it happened this morning at 9:55 a.m. that s when an obscure government office started drunk tweeting, tweeting that was provoked by another round of tweeting at dawn by donald trump. and for once, for once, the trump tweeting was actually about something important, something really important. at 6:39 a.m., the
as president to in no way have a conflict of interest. visually important. not very important. huh-uh. just visually important. the image. it s all about the image with donald trump. nothing in those tweets indicated what donald trump actually plans to do about his conflicts of interest. no sane person could come away from those tweets thinking well, now we know something more about what donald trump is actually going to do about his conflicts of interest. we didn t know more after reading those trumps than we did before donald trump woke up this morning and started tweeting. and that is why what happened three hours at 9:5 5 a.m. is the most shocking thing we have seen in government since twitter was invented, and that is why we are worried about walter schaub jr. walter who? exactly.
what his campaign has been like coming up. plus and you let her go and you let her go did you see it? it could be considered the most adorable super bowl commercial ever. we ll talk to ad week about the best and worst spots. plus, was one company drunk tweeting? okay ladies, whenever you re ready. thank you. thank you. i got this. no, i ll get it! no, let me get this. seriously. hey, let me get it. ah, uh. i don t want you to pay for this. it s not happening, honey. let her get it. she got her safe driving bonus check from allstate last week. and it s her treat. what about a tip? oh, here s one. get an allstate agent. nice! [ female announcer ] switch today and get two safe driving bonus checks a year for driving safely. only from allstate. call an allstate agent and get a quote now. just another way allstate is changing car insurance for good.
billion. the s&p is near a record high and two other social media sites have each more than doubled in a year. our next guest has been on the front lines of the digital revolution. after a few dust-ups drunk tweeting included, lived to tell the tale. ran zi zuckerberg. still standing. former facebook marketing executive and the older sister of that other zuckerberg. facebook ceo mark. ranked one of the 50 digital power players by the hollywood reporter chz ironic since she writes. we should think of ourselves as mini celebrities before tweet are or tagging in her new book dot complicated. it s a book everyone should read if they are on social media. this does stem from your personal xpernexperiences. what was the breaking point for you? i was on the front lines of
and how much value you bring to customers or prospects. what are some other aspects of personal brand that can be used to increase one s personal brand? reeva, i want to start with you, i know you ve written a lot on personal brand. and do you separate personal brand from your company s brand? maybe that s a good way to start thinking about this. well, i think a lot of it depends on what your company is, but i think in one sense you re the same. and so you have to be really cognizant of that. that what you re representing is also representing your company. i think a big part is authenticity. you have to live and breathe your own brand, but if you want to set yourself apart from that, it gets really it is hard, social media today, you have to be really careful about because you re seen as representing your company, drunk tweeting, facebook party pictures, you have to be you