Conceived in an orchard and launched in the throes of the pandemic, the fast-growing startup is reverberating with both the business world and the consumer’s imagination: winning awards, securing funding and broadening its footprint in the UK. There’s nothing stopping the Italian-Ghanaian founders, who have now set their sights on the $167bn EU snack market.
Better-for-you beverages fortified with minerals such as calcium need to ensure a smooth mouthfeel and taste to meet rising demand from older consumers in APAC.
Cassandra Stavrou delves into her journey as a challenger brand and the successes and failures along the way, resulting in one of the fastest-growing businesses in the UK healthy snack category.
The introduction of Eat Your Mouth Off aligns with WK Kellogg Co’s strategy to diversify its portfolio in response to shifting consumer preferences – particularly the new fringe generation – towards plant-based, but still protein-heavy, better-for-you options.