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A #Hairytale ending: Tangle Teezer s mission to support the Afro hair community

Don’t Cry Wolf won the Chair’s Award at The Drum Awards for Social Purpose, with its work for Tangle Teezer. It also won ‘Best PR Campaign’ and ‘For Profit Campaign of the Year’ category. Realizing that young children with Black and Afro hair don’t see themselves represented in fairy tales, the team got help three familiar stories to remind those kids of their own beauty. Here, the team behind this winning entry explains how it was brought to life.

Just two per cent of UK children s books feature black heroes

Just two per cent of UK children s books feature black heroes Half of black children in Britain feel they re not represented in the books they read (Image: Tangle Teezer/Woke Babies) Sign up to the Grimsby Live newsletter for daily updates and breaking newsInvalid EmailSomething went wrong, please try again later. Sign up here! When you subscribe we will use the information you provide to send you these newsletters. Sometimes they’ll include recommendations for other related newsletters or services we offer. OurPrivacy Noticeexplains more about how we use your data, and your rights. You can unsubscribe at any time.

Lack of diversity in children s books makes people feel excluded, says author

The lack of black characters in children’s books leads to people being made to feel excluded and unimportant, an author of a series of new stories has said. Trish Cooke, who has written three new books in a series titled HairyTales, said more needs to be done to ensure children can access stories which feature a diverse range of characters. “I think it is just a conversation that shouldn’t still need to be had,” she told the PA news agency. She added: “It is not just for black children to see themselves in books. It is for everyone to see black children or black characters in books because if they are missing, that’s telling us a story, that’s saying something.

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