Don’t Cry Wolf won the Chair’s Award at The Drum Awards for Social Purpose, with its work for Tangle Teezer. It also won ‘Best PR Campaign’ and ‘For Profit Campaign of the Year’ category. Realizing that young children with Black and Afro hair don’t see themselves represented in fairy tales, the team got help three familiar stories to remind those kids of their own beauty. Here, the team behind this winning entry explains how it was brought to life.
Don’t Cry Wolf won the Consumer Products or Services category at The Drum Awards for PR 2021 with its ‘Hairy Tales’ campaign for Tangle Teezer. Here, the team behind the winning entry reveal the behind-the-scenes secrets of this successful project.