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Behold Betoken: The Future of CBD is Female
January 25, 2021 GMT
Portland, Maine - January 25, 2021 - ( Newswire.com )
Today, the breakthrough lifestyle CBD line, formerly known as Good Jane and founded by female entrepreneur, Liz Kirby, debuts a new name and a sleek new design. The revitalized brand will now be known as Betoken and offers a refreshingly female take on a primarily male-dominated industry.
The inspiration behind the new name and look was born out of Liz’s need to pivot her brand after receiving a cease-and-desist letter in October 2020. As a working mom who’s now homeschooling her children due to COVID-19, it wasn’t the ideal time to rebrand her company, but instead of fighting the issue in court or giving up on her brand, Liz used this obstacle as an opportunity to breathe new life into her CBD brand.