Betoken Partners With Hari Om Hemp on Valentine s Day CBD Bath Bomb
Founder Liz Kirby Shares Insights on the Power of Leveraging Collaborations
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PORTLAND, Maine, Feb. 9, 2021 /PRNewswire/ Since the spirit of Valentine s Day is all about celebrating partnerships, although not romantic, it s only appropriate that two female founders in the wellness industry decided to use the special holiday to celebrate a partnership of a different kind.
Betoken CBD Bath Bomb - Go Away I m Fizzy
Liz Kirby, the founder of Betoken CBD, and Leigh Carr, the founder of Hari Om Hemp, teamed up to create a luxurious CBD bath bomb that dropped just in time for Valentine s Day. The co-created CBD bath bomb is appropriately named, Go Away, I m Fizzy, as a fun tongue-in-cheek nod to Betoken s mission to make adulting easier and taking intentional time for self-care.
Press release content from Newswire. The AP news staff was not involved in its creation.
Behold Betoken: The Future of CBD is Female
January 25, 2021 GMT
Portland, Maine - January 25, 2021 - ( Newswire.com )
Today, the breakthrough lifestyle CBD line, formerly known as Good Jane and founded by female entrepreneur, Liz Kirby, debuts a new name and a sleek new design. The revitalized brand will now be known as Betoken and offers a refreshingly female take on a primarily male-dominated industry.
The inspiration behind the new name and look was born out of Liz’s need to pivot her brand after receiving a cease-and-desist letter in October 2020. As a working mom who’s now homeschooling her children due to COVID-19, it wasn’t the ideal time to rebrand her company, but instead of fighting the issue in court or giving up on her brand, Liz used this obstacle as an opportunity to breathe new life into her CBD brand.
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