wafting off of it. that s exactly what it is. a viral video promoting what was in 2008, a new lego indiana jones video game, from lucas arts. we wanted to find a way to broaden the audience. we tasked our agency to come up with some new ideas. something that would get people talking the next day. what s more different than a giant lego boulder chasing someone dressed like indian jones down a hill in the middle after major american city? but still, with 5 million lego bricks, that s got to be a little heavy. really heavy. and they are sort of moving it like it was nothing. i was like 5 million legos. so what about that 5 million number flashing at the end? we created a very big ball of legos that was at its core, was a big foam ball. a foam ball with an outer shell of about 4200 pieces of lego stuck to those familiar green panels.
we actually today push the ball because there wasn t enough momentum to get over the flat segment. so we were then pushing the boulder and took the people out in post. it is also suspicious that all those lego brooks stay in place for the whole bumpy trip. well, as it turns out, they don t. after the very first roll within pieces started falling off everywhere. there were some things flapping off at different times in the post production process. we kind of cleaned up the flapping panels to make it look like a clean ball. this combination of real and fake certainly works. the video s been viewed more than 6 million times. i think most people looked at it and just said, that s awesome. and they didn t care if it was fake or real. they just thought it was funny. in the end, the fact they built this big thing and took it out and rolled it down the hill and some guy ran in front of it, reenacting an indiana jones movie is just hilarious. coming up, drinking and mowing don t m
that s exactly what it is. a viral video promoting what was in 2008, a new lego indiana jones video game, from lucas arts. we wanted to find a way to broaden the audience. we tasked our agency to come up with some new ideas. something that would get people talking the next day. what s more different than a giant lego boulder chasing someone dressed like indian jones down a hill in the middle after major american city? but still, with 5 million lego bricks, that s got to be a little heavy. really heavy. and they are sort of moving it like it was nothing. i was like 5 million legos. so what about that 5 million number flashing at the end? we created a very big ball of legos that was at its core, was a big foam ball. a foam ball with an outer shell of about 4200 pieces of lego stuck to those familiar green panels. we used rubber cement and
6 million times. i think most people looked at it and just said, that s awesome. and they didn t care if it was fake or real. they just thought it was funny. in the end, the fact they built this big thing and took it out and rolled it down the hill and some guy ran in front of it, reenacting an indiana jones movie is just hilarious. coming up, drinking and mowing don t mix. i ve been drinking all day hp hold on, just a second. what are you doing? i got to pee. no matter how much you had to to drink, are you really going to do that. outrageous, yes. but could it it be real? you re like, this can t be real. but it could be because this is clearly a police officer dash cam. digging into this dash cam video, when we return to, caught on camera, viral videos, do you believe? . viral videos, do you believe? . : viral videos, do you believe? .
actually did it. or did they? well, yes. and not exactly. there is definitely a boulder that has legos on it rolling down the hill after these guys. that s right. 2 t wasn t created bay computer or shot in front of a green screen. but it also wasn t just a group of friends joke around. it had viral video advertising campaign. wafting off of it. that s exactly what it is. a viral video promoting what was in 2008, a new lego indiana jones video game, from luke as arts. we wanted to find a way to brawn the audience. we tasked our agency to come up with some new i do. getting people talking the next day. what s more different than a giant lego boulder chasing someone dressed like indian jones down a hill in the middle after major american city? but still, with 5 million lego bricks, that s got to be a