that has legos on it rolling down the hill after these guys. that s right. it wasn t created by a computer or shot in front of a green screen. but it also wasn t just a group of friends joke around. it had viral video advertising campaign. wafting off of it. that s exactly what it is. a viral video promoting what was in 2008, a new lego indiana jones video game, from lucas arts. we wanted to find a way to brawn the audience. we tasked our agency to come up with some new idea. getting people talking the next day. what s more different than a giant lego boulder chasing someone dressed like indian jones down a hill in the middle after major american city? but still, with 5 million lego bricks, that s got to be a little heavy. really heavy. and they are sort of moving it like it was nothing. i was like 5 million legos.
i think of a rat crawling on you. i don t want that to happen. in our next video, a giant ball of legos rolls down a san francisco street. but could this be green screen technology or some other hollywood inspired trick? i love this video. this is just under that genre, of let s just do something really weird and videotape it and have fun with it. oh, that s the idea i ve had all the time after i add couple beers or i m joking around with my friends and these guys actually did it. or did they? well, yes. and not exactly. there is definitely a boulder that has legos on it rolling down the hill after these guys. that s right. it wasn t created by a computer or shot in front of a green screen. but it also wasn t just a group of friends joke around. it had viral video advertising campaign. wafting off of it.
i seriously do. i think of a rat crawling on you. i don t want that to happen. in our next video, a giant ball of legos rolls down a san francisco street. but could this be green screen technology or some other hollywood inspired trick? i love this video. this is just under that genre, of let s just do something really weird and videotape it and have fun with it. oh, that s the idea i ve had all the time after i add couple beers or i m joking around with my friends and these guys actually did it. or did they? well, yes. and not exactly. there is definitely a boulder that has legos on it rolling down the hill after these guys. that s right. it wasn t created by a computer or shot in front of a green screen. but it also wasn t just a group of friends joke around. it had viral video advertising campaign.
actually did it. or did they? well, yes. and not exactly. there is definitely a boulder that has legos on it rolling down the hill after these guys. that s right. 2 t wasn t created bay computer or shot in front of a green screen. but it also wasn t just a group of friends joke around. it had viral video advertising campaign. wafting off of it. that s exactly what it is. a viral video promoting what was in 2008, a new lego indiana jones video game, from luke as arts. we wanted to find a way to brawn the audience. we tasked our agency to come up with some new i do. getting people talking the next day. what s more different than a giant lego boulder chasing someone dressed like indian jones down a hill in the middle after major american city? but still, with 5 million lego bricks, that s got to be a