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Week at a glance: Trends that will dominate in 2022; First party data; Personalisation

Week at a glance: Trends that will dominate in 2022; First party data; Personalisation
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

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Kids today are seamlessly making a transition of pedagogy from offline to online

With kids spending more time online, there has been a demand for diverse, high-quality content with regional preferences.

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#Retrace2021: Digital evolution has changed the game for kids genre

A seasoned professional in the broadcast industry with over two decades of experience under her belt, Leena Lele Dutta has worked with Ten Sports India, Channel 9 (Nine Broadcasting Media) and MTV India amongst other reputed companies, besides having worked in sales with SPN (then SET India) from 1995-1999.

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Sony Yay! leads ratings on kids genre during festive period | Indian Television Dot Com

Sony Yay! leads ratings on kids genre during festive period | Indian Television Dot Com
indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.

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Few female protagonists and as few female viewers for kids shows on television: does one lead to the other?

A quick look at the titles of the popular children’s shows reveals a strange reality- a pronounced absence of female protagonists.

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