Some companies fail to prioritize development of a public relations strategy which is as important to building a solid, thriving business as marketing and advertising.
When a client’s teams work in silos, with key knowledge and expertise spread across different teams and departments, it can hinder a campaign s effectiveness.
Even when team members have positive things to say about their employer, encouraging them to share their perspectives on social media can be tricky for company leaders.
It is essential for agency leaders to learn to recognize signs indicating a client might not be the right fit before committing to a working partnership with them.