TNS South Africa s goal for 2014 and beyond is to sharpen its focus on three key areas, says Mark Molenaar, Director: Offer and Growth. These are: superior quality data and fieldwork, expertise that adds value to clients, and understanding clients business better in order to provide them with the most useful insights and ROI.
Effie Worldwide has announced the 2021 Effie Effectiveness Index (effieindex.com), the annual ranking of the companies behind the world’s most effective marketing efforts. AB InBev, McDonald’s, Omnicom, McCann Worldgroup, FP7 McCann Dubai and Special Group were named Most Effective Marketer, Brand,