After seeing the ad campaign, the Advertising Standards Council of India (ASCI) immediately invoked a special process called "Suspended Pending Investigation" (SPI) and asked the advertiser to file a response over it.
The perfume brand said that it aired the ads only after due and mandatory approvals, wherein, it never intended to hurt anyone’s sentiments or feelings
India’s Ministry of Information and Broadcasting has asked YouTube and Twitter to take down two advertisements of a body spray which sparked widespread outroar for “promoting rape culture”.
Get latest articles and stories on Latest News at LatestLY. Body spray brand Layer r Shot has apologised for its two controversial ad campaigns, which had last week triggered outrage over social media and other media platforms for "promoting gang rape culture". Latest News | Body Spray Brand Apologises for Its Controversial Ads.
Deodorant brand Layer'r Shot has apologised for its highly objectionable advertisements and said that it had "voluntarily decided" to pull them down from all platforms.