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A week ago, The Sunday Times broke the news: “Degree course to open for online influencers.” Not even a respectable media house like The Times could resist the hype. That provocative headline does not tell the whole story. I heard about the.
The next time you worry about young adults spending too much time on TikTok, consider that they might just be studying for finals. Starting next year, a university in Ireland is offering a bachelor of arts degree in influencing. Courses include crisis management, public relations, celebrity studies, social psychology and video and audio editing. Several dozen students will join the inaugural class in 2024, hopeful for a leg up in a fierce, attention-driven profession that can be lucrative if suc