Plus, a new platform for virtual selling
Chris Wood on April 14, 2021 at 10:13 am
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Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does,
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Good morning, Marketers, and what big decisions are weighing on your mind?
Recently, I had the opportunity to speak with some of the marketing professionals that are regular readers here, as part of a survey about how useful free trials are to marketers. As a journalist I learn so much from these kinds of conversations, because every industry is different. Our first story, below, spans finance, automotive and government.
Plus, how inclusion leads to diversity in marketing
Carolyn Lyden on April 13, 2021 at 10:00 am
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Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does,
sign up here to get it delivered to your inbox daily.
Good morning, Marketers, and here we go again,
I’m sure you’ve seen the latest legal news surrounding Google’s antitrust cases (if you haven’t, check out the details below). We asked marketers for their reactions, and a common thread through this story and other Google-related news seems to be the marketers’ resignation to the issues. The prevailing attitude seems to be, “It’s Google’s world, and we’re just trying to do the best for our brands and clients in it.” The same attitude seemed to prevail in the zero-click search news. Many marketers said, “Yeah, it stinks, but what can we do?”
Plus, the rise of headless and hybrid CMSs
Kim Davis on April 13, 2021 at 10:00 am
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Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does,
sign up here to get it delivered to your inbox daily.
Good morning, Marketers, and is spring in the air?
It has indeed been spring, officially, since March 20, although on some grey, cool days like today (looking out of my window, anyway), you could easily forget. But for me, thoughts of spring are not triggered so much by cherry blossom and birdsong as by…well, conference invitations.