With consumers unwilling to compromise on taste, food manufacturers have a challenge on their hands: how can ‘baddies’ best be removed, and beneficial ingredients added, with positive nutrition in mind? Join us at FoodNavigator’s upcoming digital summit Positive Nutrition 2024 as we discuss reformulation and fortification challenges and opportunities in food and drink.
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Fortification has the potential to provide abundant health benefits, endowing products with a higher level of important nutrients than they otherwise would have possessed. However, taste and texture can be affected by it, which can in turn affect consumer attitudes. A recent study, which assessed these attitudes, suggested that concerns around taste often take predominance over health.