With consumers unwilling to compromise on taste, food manufacturers have a challenge on their hands: how can ‘baddies’ best be removed, and beneficial ingredients added, with positive nutrition in mind? Join us at FoodNavigator’s upcoming digital summit Positive Nutrition 2024 as we discuss reformulation and fortification challenges and opportunities in food and drink.
Surreal’s irreverent tone of voice is cutting through in a crowded category, but its latest campaign is a reminder why brands need to put authenticity first
Kit Gammell, 32, is the co-founder of cereal brand Surreal, a protein-packed snack endorsed by fitness loving celebrities including singer Olly Murs and TV host Joel Dommett .
Why dessert cereal is taking off on TikTok thegrocer.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thegrocer.co.uk Daily Mail and Mail on Sunday newspapers.
Age is just a number - and these startup prodigies are proving it. Find out which of the newborn-businesses on our shortlist took home the Just Started crown for 2023.