Phenomenon didnt sell very well, so apple lowered the price and that enraged the phones early adopters, who were apples biggest fans. Early adopters are incredibly supportive and incredibly critical if you make them feel they bought too early. I was giving this thought when one of the startups i like, eero, announced a better version of its first product. Its easy to use wifi system for your house. I asked the founder, dick weaver, to come back on the show and talk about that moment when version one of a product becomes version two. Troy wolferton with us and cnet. Youll fight me this is not version two. Can we for the purpose of short hand say version two . Thats totally fine. Fair enough. You made one of the wifi units smaller. It no longer has a cord that pets will chew through, et cetera. Yep. First of all, did you have that idea back when you released version one . Yeah, so weve explored lots of form factors for the product but one thing we do a lot is look at how are people using