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Media One Hotel Partners With The Waste Lab To Reduce Food Waste As A Part Of Its Continued Sustainability Initiatives
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MY misses out on economic lottery with | Marketing-Interactive
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Gen Z s impact on luxury branding: How brands | Marketing-Interactive
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When Lara Hussein and Ceylan Uren gave up their jobs during the height of the pandemic to tackle the problem of food waste and climate change, many thought they were out of their minds. “Everyone said, ‘You have great stable jobs, don’t do this,’” recalls Uren, 30, an architect. But the co-founders of The Waste Lab refused to be deterred. “We decided it was now or never. The pandemic had us asking big questions, and we couldn’t just close our eyes and go back to our corporate lives.” They spent months talking to farmers and soil scientists in southern Turkey to create a completely nature-based composting start-up that would redirect food scraps from landfills and, as a result, reduce methane emissions and enrich the soil.
Overcoming obstacles
Despite facing multiple obstacles, such as investors who favoured technology-heavy solutions over nature-based ones, the women remained undaunted. “Everyone was looking for a technology-heavy solution, the next shiny object, and
Kia partners with The Waste Lab to launch Cycle of Life campaign tackling food waste
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