illustration: Danielle Grinberg
The days of sidling up to a bar in New York may feel like distant memories. But bartenders and business owners are fighting to bring them back by building imaginative solutions for the beverages, and the hospitality, that have been in such deficit over the past 11 months.
Some of these intrepid ideas involve new ventures and virtual bar experiences, while others pivot from traditional bar service entirely. One upstart is resurrecting an ancient technique to sell shelf-stable libations to-go. Another sees safety in the form of rapid tests for Covid-19 at the venue entrance as the new luxury.
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