Mark Sainsbury and Michael Benyan have sold The Zetter Group to Orca Holding, a specialist hospitality investor owned by entrepreneur Laith Pharaon.
The sale includes The Zetter Hotel in Clerkenwell, billed as London’s original eco-hotel, as well as the Zetter Townhouses brand, which has two central London properties.
Orca Holding intends to retain and grow the Zetter Townhouse brand and is actively looking to open more properties in London, in cities across the UK, and key European gateway cities such as Paris, Madrid and Amsterdam.
“We are extremely proud of the culture of The Zetter Group, the unique hospitality brands we created and the impact they had on London’s vibrant hotel, restaurant and cocktail scene. The fact that Orca Holding are passionate about The Zetter brand and have such exciting plans for its future, is great news for all involved and we wish them every success,” says Benyan, who launched the original The Zetter Hotel with S