No/low alcoholic beverages are increasingly popular and the industry's biggest players are scrambling to find ways to profit from the trend. It's fair to ask how long the buzz will last.
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After barely surviving the pandemic, music-venue operators are now faced with a new existential threat: a significant decrease in drinking among younger Gen Z concert-goers. Pitchfork writer Cat Zhang explains why this is happening, and Toronto venue manager Shawn Creamer explains how venues are adapting to this generational shift.
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