O&L group saddened by Windhoek Lager advert ban
THE Ohlthaver & List (O&L) Group insists that its Windhoek Lager beer advert that was recently banned by South Africa’s advertising regulator for encouraging toxic masculinity was gravely misunderstood.
The advert, according to South African media, was banned for suggesting that “real men drink real beer”.
The beer brand reportedly did so by having a “gentle looking man” in the ad succumb to the pressure of “macho” movie star, Gerard Butler.
SA’s Advertising Regulatory Board further ruled that by showing a man deciding against having a lime with his beer, Windhoek Lager is entrenching toxic masculinity.