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A new report by the PricewaterhouseCoopers (PwC) has estimated Nigeria’s advertising industry contribution to the Gross Domestic Product (GDP) at N605.2 billion. The report commissioned by the Advertising Regulatory Council of Nigeria (ARCON) and funded by various industry associations sheds light on the sector’s contribution to Nigeria’s GDP, its value and multiplier effect. Speaking at the unveiling of the report,…

Tunji adeyinkaOlalekan fadolapoFemi adelusiPricewaterhousecoopers pwCouncil of nigeriaNational advertising conferenceMedia independent practitioners association of nigeriaBroadcasting organisation of nigeriaMultiplier study committeeAssociation of advertising agencies nigeriaExperiential marketers association of nigeriaGross domestic productAdvertising regulatoryAudience measurementExperiential marketers associationAdvertising agencies