Gucci Gets in on NFT with Curated Sale
Gucci Gets in on NFT with Curated Sale
The Italian brand is participating in one of the largest NFT auction houses
The Italian brand is participating in one of the largest NFT auction houses
June 1, 2021
Gucci is participating in Christie s online auction titled Proof of Sovereignty, curated by Lady PheOnix, one of the leading voices in digital art.
The brand will present its first NFT along with digital animation drawn from Gucci Aria, The fashion film was co-directed by creative director Alessandro Michele and photographer and director Floria Sigismondi. The NFT recognizes Aria’s message of wanting to bloom and flourish after winter’s passed.