More Than a Meme: Artists See the GIF Format as a Beautiful Medium for Perpetual Art gizmodo.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from gizmodo.com.au Daily Mail and Mail on Sunday newspapers.
There’s something about an elevator that touches on the very nature of the .GIF format. There’s a repetition to its design, a cyclical nature of destination and return, a permanent transience. It loops, constantly, permanently. What changes is the people who are there to inhabit it—or witness it.