K-pop is redefining music marketing in the U.S.
Lily Lowndes, Contributing Writer|April 4, 2021
Why do people like K-pop?
“All of the work that the artists put in from their trainee days until they debut is something admirable,” answered Jorge Solis, a member of TCN Pulse, a K-pop organization at DePaul. “To see the work they put in for each dance, each song, is something that attracts [fans].”
Korean popular music, also known as K-pop, is a music genre that has garnered a growing global fanbase for its emphasis on creating an entertainment experience that goes beyond just music.
“People are attracted to the music, [and] dance performances,” said fellow TCN Pulse member Kylie Mikunas. “Sometimes the meanings of the songs are very important as well and K-pop creates a sense of community.”