Brand New: Mondelez Australia, Baladna, Zespri and more big names feature in our round-up Mondelez Australia, Baladna, Zespri and more big names feature in this edition of Brand New.
Mondelez Australia is looking to cash in on the rise of healthier savoury snacks in the country via its recent entry into the local premium cracker category, a sector it believes to be leading this trend nationally.
According to the firm’s President for Australia, New Zealand and Japan Darren O’Brien, the crackers industry in Australia is seeing a boost due to the overall rise of healthier savoury snacks trending locally, and consumer demands are getting higher and more varied in terms of quality and taste.
Taiwanese noodles and condiments firm Kung-Fu Mama has its eye on more major supermarkets in the United Kingdom after securing initial listings with Sainsbury’s on the back of booming local success with its traditional sun-dried noodles.
Kung-Fu Mama is well-known as Shuangrenhsu in Taiwan, and has achieved phenomenal levels of success both in retail and food service locally as well as in Hong Kong – At the height of its popularity before the advent of online platforms, there was a six-month waiting list for consumers to receive their orders, and later on the brand also ventured into the restaurants business.
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FNA DEEP DIVE: SAUCES
Secret is in the sauce: APAC firms highlight importance of flavour and healthier innovation in the region
By Guan Yu Lim and Pearly Neo
30-Apr-2021 - Last updated on A growing demand for unique flavours, healthier options and increased convenience is leading the growth of the sauces sector in Asia Pacific today.
In this edition of the FNA Deep Dive, we take a closer look at the sector to find out how companies in the region are conducting product innovation to meet consumer demands in these areas as tastes and preferences continually evolve.
As a whole, the market for sauces, dressings, and condiments is a very sizeable one, estimated at US$30.5 billion globally in 2020 and projected to reach US$39.2 billion by 2027, according to Global Industry Analysts.