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From regional influencers to content-led commerce: This is how 2023 s creator economy is shaping up

Data-led approach, AI and VR driven content, adoption of Metaverse to dominate influencer marketing in 2023.

Kunal sawantKalyan kumarShubham singhalShailja saraswatiOmnicom media group indiaAdvertising standards council of indiaGroupm indiaKantar influencer marketingAdvertising standards councilDot mediaCentral boardDirect taxesIncome taxMixed carouselReels videoOmnicom media

Influencers act as a source of inspiration and medium to discover new products : INCA and Kantar Influencer Marketing Report

As per the report, 3 out of 5 Consumers are likely to try a product based on influencer recommendation.

Kunal sawantPuneet avasthiHealth wellnessInsights division at kantarBusiness headInsights division

Forbes India and INCA launch its first ever India s top 100 digital stars list

Mumbai (Maharashtra) [India], July 21 (ANI/BusinessWire India): Forbes India and INCA, GroupM s content marketing arm announce their first-ever list of India s Top 100 Digital Stars

Kunal sawantBrian carvalhoMumbiker nikhilAshish chanchlaniNatasha noelAbhishek upmanyuNikhil sharmaKomal pandeyBusinesswire indiaForbes indiaBusiness headIndia sEws india

How to make Indian influencers a force for good in a pandemic

How to make Indian influencers a force for good in a pandemic
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