Dry January is becoming more popular but people still sober shame those abstaining from alcohol – not just via memes, but also bars and restaurants with their poor zero-proof drinks offerings.
California’s lower alcohol Cupcake Lighthearted wines (8% ABV) were inspired by winemaker Jessica Tomei, who craved a lighter option after training runs. In this series profiling brands in the low/no alcohol industry, we talk to Tomei about what a typical day looks like for her.
Japanese firm CHOYA has added two new products to its Sarari line-up, both of which contain lower alcohol content and are “priced affordably”, to appeal to a younger demographic.