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Marketing - SmartCompany

SmartCompany is the voice of Australian entrepreneurship, publishing breaking news, must-read analysis and hearty advice.

Kristen zotti

The five best ways to respond when your brand is caught in a social media firestorm

Zotts and Co founder Kristen Zotti helps explain what businesses can do when they go viral for the wrong reasons and attract criticism online.

Kristen zotti

Qantas pulls on heart strings with Fly Away ad: Five experts share why it works

Qantas pulls on heart strings with Fly Away ad: Five experts share why it works
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